Diane Stride is a Havelock North-based dietitian specialising in dietary consultancy and food management plans for food allergies and intolerances. Ed was sub-contracted by WebFox to rethink and rework Diane’s existing website’s copy, content and overall structure, leading to the development of a fresh new site that reflects the professional service Diane Stride offers.

What Ed did for Diane Stride’s website

•  Revised content architecture and developed new site-map
•  Site-wide copywriting, sub-editing and proofing
•  News article rewriting
•  Writing calls-to-action throughout site
•  Prompting client to generate FAQs
•  Advising on content layout and copy formatting
•  Crafting of testimonials and pull-quotes
•  Streamlining contact details for more prominence
•  SEO titles, descriptions, H1s, H2s and body copy